Florence Nightingale as one of the most powerful and influential women Essay

Florence Nightingale as one of the most powerful and influential women in history - Essay Example She became one of the most powerful and influential women in history giving women the right to engage themselves to different professions through her struggles and achievements. She exemplifies the power and ability of a woman who is allowed to express her talents and unique personality and share them with the larger society. Florence Nightingale was born on "May 12th, 1820" and was named after her birthplace in Florence, Italy. She was born into a wealthy, influential and upper-class British family. Although Florence's father did not want her to pursue a career, he encouraged her to educate herself in different fields. While Florence was developing her personality as an intellectual being, she realized how dissatisfied she was as an aristocratic woman. In contrary to her mother and sister who were enjoying this lifestyle. During her time, nursing did not count as an appropriate profession for a woman of her class and background because it is a vocation meant for poorer women; even comparing it to a cook. Despite that, she still pursued to study nursing and made it clear to those around her that this was her calling. Florence's parents did not agree with the idea and expected her to make a good marriage and maintain the typical aristocratic lifestyle. However, she rebelled against her family's wishes and succeeded in her struggle to study nursing after a long endeavor considering that they had no such tradition to training women to nurture a career apart from being a wife and a mother, not to mention the defiance she showed towards the "societal code for affluent young English women."1 Florence Nightingale As a young woman, Florence quickly became a famous, eminent and heroic figure in the nursing profession. She worked hard to "educate herself in the art and science of nursing." 2 Florence Nightingale She cared mostly for the poor and became an advocate of the improvement of medical services especially those in the infirmaries. With her advocate, she gained the support of then the president of the Poor Law Board, Charles Villier. "This led to her active role on the Poor Law's, extending further beyond the provisions of the medical care." 3 Florence Nightingale She became so devoted to her profession that she did not entertain a suitor in the name of Richard Monckton Milnes, a politician and poet, certain that marriage will interfere with "her ability to follow her calling to nursing." Nightingale considered marriage as her last concern; in fact, she declined Milnes marriage proposal much to her mother's dismay. But she had a long friendship with a politician by the name of Sidney Herb ert who, at that time, was the Secretary at War (1845-1846) and became "instrumental in facilitating her pioneering work in Crimea and in the field of nursing." 4 Florence Nightingale Florence even became a "key advisor" 5 Florence Nightingale to him in his political career. This proves how she is determined to change the status of women during her time and that someone of her gender can contribute her intellectual abilities for the betterment of the society. However, the support she got from Herbert did not hold true for her family, and even created conflicts for her at home. At that point, she had no support from anyone, yet she was determined enough to remain unmarried and continue

Unwrapping Technology Essay Example for Free

Unwrapping Technology Essay Today’s educators have an endless pool of technological teaching aids at their fingertips. The Worldwide web has put teaching programs, learning apps, downloadable content, and all manner of communication at the availability of everyone. This information is readily and easily accessed. There are electronic whiteboards, video creating and editing programs, Ipads, learning games regarding all subjects, and an endless pool of help and ideas that can facilitate teaching, learning, and communication. Teachers can utilize them all to help students reach each of the standards implemented in NETS-S. The standards for this bracket include creating videos that record and document school or community functions, gather data, use digital tools and resources, use information gathering technologies, learning to identify and solve computer problems, explore curriculum from perspectives of other cultures, evaluate and determine credibility of resources, and among other things engaging in online collaborative learning projects. All standards work together to create an informed student who has the basic tools needed to become successful in a swiftly advancing technological world. Among the many standards and requirements expected to be learned by 6th-8th graders almost all of them are right on the mark and can easily be implemented in the classroom, especially number 2. Standard number 2 refers to creating animations or videos that document school or community events. This age group is constantly taking photos or videos for their own social outlets. Tapping into this type of media will be inspiring for the students and can encourage learning through a skill they enjoy and identify with. Learning through the use of technology can be a wonderful experience for students. There are many ways technology can be used to enhance lessons or engage the students, where more primitive manners of teaching such as straight lecture and note taking can be dry and quite frankly lose the interest of the students. One such tool is the electronic whiteboard. The electronic whiteboard allows the teacher to project images for their computer onto the board in the front of the class. A teacher can prepare a slide show, power point, or show movies or videos regarding the subject being taught. This can draw the attention both visual and auditory of the class. Watching a movie where a science experiment is done can be more intriguing than just listening to a speech about it. Ipads are another great tool that can be used to create an enjoyable learning experience. They can be used to play learning games or even as a manner for communication for certain handicapped students. All of the NETS-S standards and requirements are reasonable there are some that may not be implemented or may be difficult to support. For example: Creating â€Å"original animations or videos documenting school, community, or local events. (NETS-S, 2008) may be difficult if the school does not have video equipment or programs to support this type of activity. Each school will have its own set of standards and available tools that need to be taken into consideration when trying to follow standards. Teachers may have limited resources to work with but they can attempt to apply for grants from sites such as Grant Wrangler (http://grantwrangler. com/) and Teachers Count (h ttp://www. teacherscount. org/teacher/grants. shtml). The resources are out there but need to be sought out and found. The one expectation that I feel is missing from the standards are relatively fast typing skills. Typing skills can be quite a useful skill to teach and can aid students from this age group up as they begin to have more and more typed assignments given. The usage of programs such as â€Å"Word† and becoming familiar with it will also be helpful from this age all the way up to college. By giving them these two tools we are preparing them for their future. The NETS-S standards are put in place to help nurture students to evolve into capable and involved community members. The technological world we live in is changing more rapidly than ever and it is in the benefit of both student and teacher to learn and advance with the times so they can be knowledgeable and stay at the forefront of these changes. As educators it is part of our job to prepare students for their future, and much of our future lies in technology, NETS-S is helping us do that. Reference: NETS-S . Retrieved from http://www. iste. org/docs/pdfs/nets-s-2007-student-profiles-en. pdf? sfvrsn=4

Free Bluest Eye Essays - Toni Morrison Helped Me Find Myself :: Bluest Eye Essays

The Bluest Eye   - Toni Morrison Helped Me Find Myself          Toni Morrison, I owe you my deepest thanks for helping me to appreciate the image I see in the mirror, the voice I hear when I speak, and the rhythm in my step as I walk. Many attitudes remain the same as they were in my parent's youth. Some people still stare at others because they are different and some still carry hatred and anger in their hearts because another person's skin color is not the same as theirs. Yet, there are those who do not carry such hate in their hearts, but allow themselves to be influenced by the bold intimidation of those who do. Those without hate often change their personalities and ways of thinking in order to become a part of an attitude which appears to be strong. However, this hatred is based on fear, it is weak.       While reading The Bluest Eyes, a complex of emotions filled within me. I found myself putting my emotions and all of my heart into the lives of two girls, Claudia and Pecola, who both struggled to truly find themselves. Although I can not say this book and these two young girls mirror my life completely, I can say the strength found in Claudia and the wanting to be accepted in Pecola's heart was not only their own, but mine as well.    Being a black author, you forced me to relate myself to your words on a greater level than any other because of our similar skin tones and life experiences. You then caused me to ask questions about the strength of my heart, and if I could handle the pressure of never thinking I was good enough. In The Bluest Eyes, Pecola regrets the way she looks, calling herself ugly and wanting to fit in. During her tribulations, my heart yearned for some understanding of how she could not search into her own soul and find the beauty and love that was placed within. I then realized, I needed to do the same. Growing up in my neighborhood, children that shared my ancestry were very scarce. In middle school I became active in various organizations, and in high school I became a part colorguard, yet I still was not happy.

Macro-Environment Analysis of Italy and 12 C Frameworks

Executive summary The assignment starts with an introduction and Macro-environment analysis of Italy and 12 C frameworks. Macro environment is based on economic factors, social cultural forces, political and technological things that affect the organisation inside. It is important for a company to identify the possible political risk s in the country. Political risk is based on changes in the political environment that may have a direct impact on business.The political factors have influence on the tax that the business has to paid, the currency of the country and the business procedures that need to be carried out in order to be able to open a business in Italy. The economic factors are indicative of the economic stability of the country and are based on the GDP, the global rank of doing business, the influence of tourism. The social environment includes the cultural differences between Italy and the US and is based on people behaviour, the capacity to pay and the employment recruit ment process.The report shows that people have changed their habits and life style to lower-cost activities as a result of the recession. The technology factors describe the advantages of using e –marketing. The clothes/apparel market is analysed. This is an important factor as it shows who the main leaders in the market are. Porter Five Forces Module helps to identify the competition based on potential entrants, buyers power, substitutes, suppliers and competitive rivalry. The second part describes the principal challenges that the Italian market presents to the company in selling its products.The third part is about the possible entry module for Forever 21. The entry module is often selected according to the organisational development. The final part is about the marketing mix and the elements that Forever 21 needs to adapt to. List of contents page Executive summary 2 List of contents 3 Introduction 4Geographical area 4 Political factors 4-5 Economic factors 5-6 Soci al environment factors 7 Technologies factors 8-9 Foster five forces 9 Task 2 9-10 Task 3 Module entry 10-11 Task 4 Marketing mix 10-11 Bibliography 12-13 Appendix 1: Starting a business in Italy 14 Appendix 2: Business procedures 14 Appendix 3: Country comparison 14 Graph 1 Europe retail industry segment 2009 14 Graph 2 Italy Apparel industry 15 Appendix 4 Hofsteade module of culture 15 Appendix 5 Advertising media in Italy 16 Introduction Forever 21 is a fashion shop which is aimed at the 16-to 35-year-olds. The target customers are the teenagers and the young adults. The company is specialised in the retailing of clothes, footwear and accessories for women. Forever 21 is looking to open a store in Italy.To be able to do this it needs to analyse the Italian market. The use of macro environment analysis and 12 C framework will help the business decide whether or not to open a store there. Geographical area Italy has an important geo-political location. It is situated in South -Central Europe. To the North it borders with France, Switzerland, Austria and Slovenia, which means easy access in terms of doing business with these countries. It is a member of Europe Union (BBC article country profile 2011). Forever 21 can use ship vessels or air transportation to transfer their products to Italy. Political factors The Prime Minister of the country is Silvio Berlusconi.The current government of Silvio Berlusconi has a majority in Parliament, which makes it possible for him to carry out a number of reform measures and make the main decisions for the country (Data Monitor 2011). Developing close ties with theUS The Italian government has been co-operating with the US in the formulation of defense, security and peace-keeping policies. This shows that these two countries enjoy good relations. This is an advantage for Forever 21 because this company originally came from the US , so that it shouldn’t be a problem for an US Company to open a store in Italy. Curr ency The currency that is used in Italy is the Euro.This mean as that it wouldn’t be difficult for the company to exchange US dollars into Euros because Forever 21 has already had experience in this aspect in Dublin. There are various policies that need to be followed in order to sell apparel in Italy. The foreign investment laws of Italy are similar to those of other EU countries ( Datamonitor 2011). So it shouldn’t be a problem for a foreign company from any of the EU member countries to operate a business there. Taxes VAT is another important factor that any business has to face. VAT is indirect taxation which is collected for the government by the seller who is able to add percentage to the basic price of the product.Italian value-added tax (VAT) is at a standard rate of 20% which is applied on the sales value of all goods (Economic Watch 2011). VAT is payable by all manufacturers, wholesalers, retailers and most service and transport businesses. Contractual obliga tion These are the procedures that need to be observed in order to start a business in Italy. The normal commission that needs to be paid is a deposit of 25% of the amounts contributed in cash with a bank. The other thing is to pay a government grant tax to the post Office which costs 310 euro and finally register online with the Register of Enterprises. Appendix 1 shows that Italy is ranked on 68-th place in starting a business.Appendix 2 shows the business procedures, times and days that have to be observed. Economic factors Since 2008, the country has been under the influence of the global recession. The economic record shows a negative growth rate of -1%. The recession has had a negative impact on the country by declining exports and reducing consumer spending. In 2010, the economy showed some signs of recovery based on the GDP growing at a rate of 0. 6 compared to -1% in 2008. In 2011, the economy expects to rise by 1 % ( Datamonitor 2011). Appendix 3 shows that Italy is ranked on 8-th place with relation to GDP. â€Å"The Economy Set to Go from Worse to Bad†. This means the economy doing well, it has managed to recover after the recession.Italy has been playing a significant role in the world economy and is one of the founding members of the EU community. It is the seventh largest economy in the world and the fourth in Europe in terms of GDP, which stood at $1. 11 trillion in 2009 (Datamonitor 2011). This can serve as evidence that the country has a good economic stability. The World Economic Forum (WEF) and the Global Competitiveness Report for 2010/2011 ranked Italy 48th out of 139 countries. As a world seventh largest economy, located within the European Union, there is a strong competition for a market share in all Italian industries and service sectors. This means it could be difficult for Forever 21 to deal with the high competition.The World Bank’s Doing Business Report 2011 ranked Italy 80th out of 183 countries. This shows that the re are good conditions for doing business there. The high ranking includes the legal environment for businesses and the easy way that a business may be formed and operated in the country. Tourim The country’s main economic sectors are tourism, fashion, motor vehicles and food. Tourism is one of the fastest growing and profitable sectors of the country: with 43. 7  million international tourist arrivals and total receipts estimated at $42. 7  billion, Italy is the fourth highest tourism earner and the fifth most visited country in the world (BBC country report 2011). This makes tourism a big contributor to Italy’s economy.This intensive tourism is an advantage for Forever21 because tourists could be some of their customers, taking into consideration that lower-price items are offered by the company. If the company attracts tourists as buyers, this will facilitate its popularity because more people may hear about this brand and thus make it easily recognised around t he world. The Italian economy is separated into a developed industrial North, dominated by private companies and a less developed South. Italy's northern region is the richest and one of the most expensive in Europe, while the southern region is known as the â€Å"Mezzogiorno†, where there is high unemployment. This means it may benefit the company if it opens a store in the southern parts.This will create job opportunities for unemployed people and the costs of operating the business should be less expensive in this area (World Fact Book 2011). It is very important for a business to carefully choose the location because on it will depend how profitable and successful this business can be in future. Comparatively high tax The tax rates in Italy are very high. The local tax rate is 3. 9%, this making the effective tax rate 31. 4% which is higher than the other EU countries where the average is 25. 04% ( Datamonitor 2011). This means that when the company opens a store in Italy it will have to pay higher taxes than in other EU countries. Social and environment factors CultureCulture has an important impact on how effectively the organisation operates and has an important implication as to employee motivation. Culture can differ from business to business. Failures can increase significantly when dealing with people whose values, beliefs, customs and first language are different from your own (Hoecklin 1995). However, if a company can manage amidst different cultural environments, this could lead to innovative business practices faster and provide tangible benefits which can be used competitively. It is important for Forever 21 to identify the cultural differences between the US and Italy in order to be successful with the business. Hofsteade 1995 module helps to analyse the differences based onPower Distance, Long Term Orientation, Individualism, Masculinity and Uncertainty Avoidance. In Appendix 4, it is shown that the US have high rank on Individualism, which means that in a business perspective an organisation is not expected to look after its employees – rather the employees are expected to defend their own interests. Italy has a high rank on Uncertainty avoidance, which means that Italians are less risk-taking people. These are some aspects that are specific for the Italian culture. The official language that is spoken there is Italian. It will be difficult to start a business in Italy if you don’t know the Italian language (Hofsteade1984).According to Lewis analysis, the saying ’’Time is money† is not a popular phrase in Italy. They do not make business decisions quickly, they do take their time. All foreign businesses should be aware of the fact that it could take longer time before they come to a decision. Italy has developed a reputation for producing high quality luxury goods. Fashion and fashion designs are trademarks of Italy. Therefore, in the business world, good clothes are a signature of success (Hofsteade 1984). This is based on consumer behavior analysis. That brand loyalty exists is a fact. This shows that Forever21 clothes may not be very successful in the Italian market.However, the recession has affected the consumer habits, as the Italian economy has been slow to recover and the unemployment rate continued to rise from 6. 2% in 2007 to 8. 4% in 2010. Appendix 3 shows that the country takes the 98-th place in terms of high unemployment and that there is 1. 4% inflation. Opening a store there would create job opportunities. Capacity to pay Italians have adapted their habits and lifestyles to lower-cost activities during the economic downturn, which benefited supermarkets or hypermarkets (The World Fact Book 20110). In 2010, consumers became more price sensitive, in both the grocery and non-grocery channels. This is an example of switching costs, it means consumers are able to transfer their customs to new players.Employment recruitment process Hiring employ ees in Italy must be taken into account before starting a business. You must enter into a contract under the Italian Labor Law and employees enjoy extensive rights. If you buy an existing business, you may be required to take on existing staff who cannot be dismissed, otherwise high redundancy compensation have to be paid. It’s very expensive to hire employees, because, in addition to salaries, you must pay an additional amount of around 50% in social security contributions, 13 and possibly 14 months’ salary, five or six weeks paid annual holiday, plus pay for public holidays, sickness, maternity (Datamonitor 2011).This shows that hiring employees in Italy will be more expensive than in the other EU countries in which Forever 21 has already opened stores. Technologies Internet retailing experienced the highest value growth of all retail channels in 2010. A significant proportion of sales shifted from store-based to Internet retailing. The main underlying reason for thi s was that the Internet is still considered as a low-price retail channel, based on fact that Internet retailing enjoys the lowest travel and transport cost, and allows price comparisons between many competitors (Euromonitor 2010). The benefit of using e-marketing in selling goods and services online allows you to enter the global market and is saving you money in terms of overhead charges (Gaudin 2002).A well designed website with friendly pages may persuade users. Forever 21. com is an example of a well designed web-site. It is divided into various sections, according to the items that the company sells, such as shoes, dresses, featured items, sales, accessories, etc. This makes it easy and quick for customers to find what they are looking for (Forever21). Choices It is important for the company to analyse the clothes market for this will help the business identify how risky it may be to open a store there. The retail industry includes all menswear, women’s wear and childre n wear such as: tops, underwear, coach, jeans, jackets, dresses and skirts for girls.Graph1 shows that Italy holds 17. 4% of the clothes market. This grants the country the second place in Europe in the retail industry, after Germany which has 19. 5%. The European apparel industry is an important economic factor, based on trade, employment, investment and revenue all over the world (Dtamonitor 2010). Concentration – Market value Women’s wear is the largest segment of the apparel retail industry in Italy, accounting for 54. 9% of the market value in comparison with men’s wear, which has 31. 7% ( Datamoninor 2010) – see Graph 2. This means women buy more clothes than men do. This is a good factor for Forever 21 because their products are not targeted at men.The retail industries in Italy have declined in 2008 and are expected to recover over 2011 (Datamonitor 2010 ). This is a result from the recession – as consumers’ incomes fail, they have l ess money to spend on clothes than before. There will be a growing demand for discount apparel retail stores that provide low-cost output fashion. Porter five forces module can help identify the degree of competition based on potential entrants, buyers power, substitutes, suppliers and competitive rivalry. This analysis will reduce the risk of high competition by identifying the competitors strategies for the future. Forever21 can apply some of these strategies and use them in their own business. SuppliersKey suppliers in this industry are clothing manufacturers and wholesalers, with retailers able to source from both. There is a risk of choosing low chain supplier such as it may not be able to deal with changes in demand, industry, changing in fashion as well. Substitutes While there are no substitutes for women’s wear, they are alternatives to retail. These include buying directly from manufacturers as opposed to the conventional distribution chain, something which is facil itated by the growth of online sales. All major women’s wear retailers now have their own online store so many people prefer to buy products online. This has increased the buyers power on the market (Dunning 2008).This is a good factor because Forever 21 has their own website where people can shop online. Retail The retailer strategy is based on price by providing low-cost products during the recession period. This is their strategy, to recognise the price sensitivity of their target customers and compete on price selling clothes as cheap as possible and as other suppliers. Buyers All buyers are individual consumers who have different styles and preferences. Buyer behaviour plays an important role for customer choice based on different factors such as: home-made clothing, different colours, brand loyalty, price , designer label, quality, supply reliability, fashion, culture, believes, friends and family influence.Competitors These are some of the main players in the retail in dustries in Italy that will have a direct influence to Forever21 in terms of price, similar target audience and products. These companies also have their own web-sites where customers are able to shop online. These are famous brands companies that sell quality clothes for the young audience. H&M Strengths H&M is a retailer which is targeting its products at women, men, teenagers and children. The company offers national brands and private label merchandise in many categories, including cosmetics, accessories and footwear. H&M operated 1,738 stores in 33 countries in November 2008.H&M adopted the concept of regional grouping with purchases and distributes the merchandise to a region. Their strategies involved transferring the central design, buying, logistics and stock-keeping functions to the new company. The company also has its own web-site where customers are able to shop online, to see what’s new in a store, compare prices, etc. Weaknesses: There is a high competition as companies such as TopShop, Bershka and Terranova are famous brands that sell similar products on the Italian market and are based on fashion, quality price and the same target audience. The weaknesses for Forever 21 will be the same. Strengths: Industria S. A. s created from various different companies, including Zara, Bershka, Pull and Bear, Massimo Dutti, Stradivarius. All of these companies have a similar culture. All of them are in the clothes industry. However, these companies don’t have a direct competition between each other because their product style is differs from one another. Breshka clothes are cheap and their audience is the 16-to-25-year age group. Zara is more specialised in the young professionals group. Zara is present in 73 countries, with a network of 1,341 stores located in major cities. Bershka sales format has 626 stores in 41 countries. Bershka stores are large and spacious. All of these companies produce quality clothes and follow the latest trends in fashion (Mintel 2011). Task 2The analysis of the retail clothes industry on Italy shows that it will be advantageous for the company to open a store there. The key elements of the research are the strong economic stability of the country, the high tourism, the technologies factors and the place that the Italian market for clothes occupies in Europe. The country has managed to recover from the big recession since 2008. This is an advantage for any foreign business that would like to invest in Italy. There are good conditions of doing business there. The market value shows that the women dominate in the clothes market. The women retail market has 61. 3% of the total market by selling clothes and accessories (Datamonitor 2010). There is a monopolistic competition within the clothes retailers.This means many firms sell products that are similar but not identical based on brand, quality, designer†¦ The environment factors show that consumers have adapted their lifestyle to discount retailers. It will be an advantage for the country to have a retailer of non-designer women’s wear, especially for customers with lower disposable incomes. The good relations between the US and Italy also plays an important role for opening a business in Italy. The Italian government has played an important role in the industry by attracting foreign investments to the country through low-barriers entry. It is said in the report that the government uses similar restrictions as are used in Europe.The Italian government welcomes foreign investments in most industries especially when they create jobs. All factors show that it will be challenging for the company to open a store in Italy and adapt to the Italian culture. But then, isn’t doing a business a challenge in itself! Task 3 – Module entry International Franchising is the possible module entry to Italy that is appropriate for the company based on all factors described in the report. The Franchising method wil l be easy to transfer to foreign locations. The licensing agreement and franchising agreement are put on formal contract with typical terms. ’’ Franchising is a method of distributing goods and services by licensing a business idea or concept to another. ’ (Amerilawyer 2011) International Franchising is a faster form of international business. A firm sells limited rights to the use of its brand name to a foreign firm in return for a sum payment and share of 50% of the profits. There are a lot of advantages of using the franchise. The Franchise can establish a well know product and operating system, good reputation, support services and it can expand internationally. The Franchise will reduce the risk and cost of module entry and easier time securing financing because the Franchisor typically has an established trademark and good marketplace experience. These are the reasons why Forever 21 should take it into consideration.The franchise also involves some local m arket customs and culture from the host country (Griffin and Pustay 2010). However, there are some disadvantages of the franchising agreement such as the profit needs to be shared, there is dependence on the licensee as to how to sell the products including policies, potential loss of control of manufacturing and marketing. The Franchisor controls any advertising conducted by the Franchisee. Task 4 – Marketing Mix The Marketing Mix includes Product, Price, Promotion and Place. In order to achieve their marketing objectives, Forever 21 needs to have a strategy that includes different elements – the various parts of the marketing mix. ProductClothes normally have short life cycle based on seasonal factors and fashion. The brand is very successful and well known in the US. However, it will be new for the Italian market. It may take a long time for the company to create a strong brand name there. According to Lynch 1994, it will take it at least five years to establish a b rand and short-term reimbursement should not be expected. The brand is an important part of any business because this is the thing that makes the products different from the competitors’ and are easy to be recognised as a design and a way to an established product position in the market. This makes it easy to buy or sell products.A strong brand speaks about the function and charter of the product and helps consumers decide whether this is their kind of product, specially when new and untried products are considered. Creating brand loyalty and creating something special to consumers mind makes it difficult for the competitors to â€Å"touch it† (Brassington and Pettitt 2007). The Italian culture shows that quality plays an important part in the consumer behavior in Italy. It will be an advantage for the company to improve the quality of its products in the first stage and, on the next stage it may increase the price so that it may compete on the Italian market with othe r companies. Using sales advisor will be another advantage which could make more people prefer to go shopping in the Forever 21 stores. PricingPricing is an important part of the Marketing Mix because it is a balance between serving to customer’s needs and wants and serving the needs of the organisation to cover its costs of manufacturing, marketing and making a profit. The company is famous with the fact that it produces clothes that are not expensive and many people can afford them. The environment factors show that consumers in Italy are prepared to pay more but to wear quality clothes. The company has to come with pricing strategies to increase the price of the products and create better quality or to keep the same as it is now. The choice of a launch price should take into account the future plans for the pricing and positioning of the product. Penetration pricing is one of the possible price strategies that Forever 21 may use.Penetration pricing is used when entering a big market for a short period of time and then the organisation may price aggressively below the existing competition. However, this method could be a risky strategy because it could establish a poor quality brand image. The latter may lead to a situation where it will be difficult to raise the price (Brassington and Petitt 2007). The company may consider using 20% discounts for students because their target audience is based on young people. This will surely attract more customers. Promotion The power of the media has a big influence on building a brand. Brand advertising may increase the buyer power. These are some of the leading media groups in Italy: Mediaset is one of the leading commercial television operators with 32. % of the Italian media; Gruppo Editoriale L'Espresso has 14. 0%. These companies are concentrated on publishing, radio, advertising, internet businesses and national television, newspapers and magazines (Datamonitor 2011). Appendix 5 shows that people in Italy a re more influenced by the TV adverts and newspapers. This means it will be a good idea if Forever 21 uses TV commercials to advertise the opening of the new store in Italy. However, this is the most expensive method and will cost a lot of money to the business. Using online advertising will help the company attract the right audience by using Facebook, Yahoo! and MSN because these web-pages are part of everyday life of the young people. PlaceThe company has to decide in which part of Italy it would be feasible to locate the store, in the North or the South. Most businesses are located in the northern region. However the company has to find a big place with an average area of 5,000 sq. m. This will be very expensive in the North and could be difficult for the company to afford it. For this reason, the company may open an out- of- town store, which would be cheaper than the town centre location and also could offer a big parking facility for the customers. A product sold out- of- town is likely to be cheaper than in a store located in the town centre. Bibliography Amerilawyer(2011)Franchise agreement (Internet)Available from: http://www. amerilawyer. om/agreements/agreementindex/assetpurchase/franchise. htm Access on 17 April 2011 Brassington,F and Pettitt,S(2007)Essential of Marketing:, 2nd edition Personal Education Limited april,p242 Datamonitor (2009) Europe retail industry segment (Internet) Available from www. Datamonitor. om Access on 15 April 2011 Datamonitor(2010) Italy apparel retail industry(Internet )Available from www,Datamonitor. com Access on 15 April 2011 Datamonitor(2011) Italy Country analysis report In-depth PESTLE Insights(Internet)Available from www. Datamonitor. com Access on 16 April 2011 Doing Business( 2011) Italy making a difference for entrepreneurs (Internet )Available from http://www. doingbusiness. rg/~/media/fpdkm/doing%20business/documents/profiles/country/db11/ita. pdf Access on 13 April 2011 Dunning, J. H. , Lundan, S. M. (2008) Multinational Enterprises and the Global Economy 2nd edition, Edward Elgar: Cheltenham Hoecklin L. (1995) Managing Cultural Differences. Stage for Competitive Advantage. addison-Wesley Publishers Hofsteade G. (1984) Culture’s Consequences: International Differences in Work Related Values. Beverly Hills, California: Sage Publications Gaudin,S. (2002)’The Site of No Return’, (Internet) Available from www. cyberatlas. internet. com Access on 5 January 2011 Griffin W and Pustay. W( 2010)International business Global Edition 6th edition Personal EducationEconomic watch (2011) Value Added tax, (Internet) Available from http://www. economywatch. com/business-and-economy/italy. html Access on 10 April 2011 European country( 2011) Italy (internet)Available from http://europa. eu/abc/european_countries/eu_members/italy/ Access on 11 April 2011 Euromonitor International( 2011) Retailing in Italy Available from http://www. euromonitor. com/retailing-in-italy/report Access on 14 April 2011 International VAT service(2011) Italian VAT (Internet)Available from http://www. tmf-vat. com/vat/italian-vat. html Access on 12 April 2011 Lynch ,R(1994)European Business Strategies: The European and Global Strategies of Europe’s Top Companies,Kogan pageMintel Global Market navigator (2010) Italy – Advertising: Market segmentation by value (Internet)Available at www. Mintel. com Access on 17/04/2011 The world bank doing business (2011) Ease of Doing Business in Italy (Internet) Available from http://www. doingbusiness. org/ExploreEconomies/? economyid=96 Access on 10 April 2011 Worldwide tax (2011) Italy VAT ant other tax (Internet)Available from http://www. worldwide-tax. com/italy/ita_other. asp Access on 13 April 2011 The world fact book (2011)Europe Italy( Internet)Available from https://www. cia. gov/library/publications/the-world-factbook/geos/it. html Access on 15April 2011 Appendix 1Start a business |Doing Business 2011 rank | |Starting a busi ness |68 | |Register property |95 | |Getting credit |89 | |Paying taxes |128 | (Doing business 2011) Appendix2 Business procedures |Procedure number |6 |days |6 | |Cost of income per capital |18. 5% | |Paid minimum capital |10. 1% | Appendix 3 Country Comparison |Rate2010 |Country comparison | |GPD 1. 1 |8 | |Unemployment rate 8. |98 | |Public debit 118. 1% |8 | |Inflation1. 4% |36 | Graph1 . Europe retail industry segment 2009 [pic](Datamonitor 2009) Graph 2 Italy apparel retail industry [pic] (apparel retail in Italy Datamonitor 2010) Appendix 4 Hofsteade module of culture differences [pic] Appendix 5 Advertising media [pic] (Mintel Global Market Navigator 2010) Segment 2009 (m EUR)

Political Science and Federal Bureaucracy Essay

Develop a detailed outline of your second main point. (For assistance with your writing skills, check out the Ashford Writing Center at https://awc.ashford.edu/essay-dev-essay-structure.html) 1. Federal Policies: a. Provide a topic sentence that briefly describes one advantage and one disadvantage to a national policy that must be implemented by one agency of the federal bureaucracy. One advantage of a policy that must be implemented by one agency of the federal bureaucracy is the actual federal experts in the bureaucracy. The people set up the policy know much more about the issues than the president and this creates bureaucracy power. One disadvantage is that at any time the president can rearrange the organization chart of the bureaucracy. b. Provide a topic sentence that recommends one option to maintain the advantage and one to improve the disadvantage. One option to maintain the advantage is to keep the detail of the policy inside the bureaucracy. The less the president knows about the issue, the more the bureaucracy has control of the issue. One way to improve the disadvantage is implement order. The reorganization should be authorized through congress. 2. Scholarly Support: (For assistance with your research see the Tutorials provided by Ashford University’s Library at http://library.ashford.edu/tutorials.aspx, the APA Style Aid at https://www.wou.edu/provost/library/clip/apa/, and for Annotated Bibliographies at https://awc.ashford.edu/tocw-sample-annotated-bibliography.html for additional help) a. Provide two credible sources in APA format to support your main points. O’CONNELL, A. J. (2014). BUREAUCRACY AT THE BOUNDARY. University Of Pennsylvania Law Review, 162(4), 841-927 Scholz, J. T., Twombly, J., & Headrick, B. (1991). Street-Level Political Controls Over Federal Bureaucracy. The American Political Science Review, (3). 829 b. Briefly discuss how these sources support your main points. Both articles provide a vast amount of detailed information on what the president can and cannot control in the bureaucracy. Also it provides information on their limitations as well as to why they generate polices. c. Briefly evaluate your sources for bias, validity, and reliability. Both sources have been reviewed for bias, validity and reliability. The source were found on Ashford’s peer scholarly reviewed sources in the library which makes them credible.

Brently Mallard Essays

Brently Mallard Essays Brently Mallard Paper Brently Mallard Paper â€Å"The Story of an Hour† written by Kate Chopin, is a short story about a woman named Louise Mallard and her reaction to the news that her husband has died. This news is brought to Mrs. Mallard from her sister, Josephine. Mrs. Mallard does not know how to react at first, and decides to have some time alone in her room. Inside the room, she feels lots of emotions such as sadness, happiness, that come together and ultimately she smiles. However, because of so much excitement, she could feel her heart pumping so fast that at the end of the story when Mr. Mallard enters the house, she dies because of a heart attack according to the doctor. Chopin successfully describes her actions and emotions with very vivid descriptions throughout the entire story. The sad, relief, happy emotions that Mrs. Mallard felt were thanks to his husband death, because his death meant finding independence from him. His role as a character is very significant for this story to continue; and thus I would like furthermore focus on his role and function in this short story. Even though he does not appear until the end, Mr. Mallard plays a very important role in this short story. The reason for all the chaos and all Mrs. Mallard’s emotions is because of the news that her husband is presumed dead. His ‘death’ was the primary source of the development of this story. Moreover, Mr. Mallard represents a middle social class in the 19th century. His family and he himself were definitely not working class, and this is suggested in the story through the expensive objects in the house. They had lots of windows, chairs with cushions, and a door that could be opened with a latchkey, and could even afford to call doctors. He could afford everything a married couple needed, but why would someone who had him as a husband feel so free after hearing the news of his death? Mrs. Mallard needed and wanted some freedom in her life. She was tired of pretending to be a woman who devotes herself to her husband, she wanted a life of her own; do whatever she felt like doing. Consequently, she became so happy after learning that her husband has passed away that even she died of â€Å"heart disease-of joy that kills† according to the doctors. This was the case for many women during this period. According to a website about Chopin’s works and biography, this story was originally published as â€Å"The Dream of an Hour† in 1894. The reason why the word ‘dream’ was changed to ‘story’ might be because this kind of story could only happen to a few people in the late 19th century. However since liberty for women started to increase, this once called ‘dream’ turned into ‘reality’ and thus, into a story. One other interpretation of the role of the husband in the short story is that Mr. Mallard can be seen as society itself and society’s expectations. His wife, Mrs. Mallard, represents individuals who have been so oppressed by society that this oppression later on comes to be a disease that is carried for the rest of their lives. Comparing these characters with a society and the people living in it, these individuals are not able to live alone when they want to break out of society (shown through the death of Mrs. Mallard). Humans are beings that cannot survive alone; and thus, we need a group of people, a society. Nevertheless, we always have something to complain about in the society we live in. Chopin lived in an age where women and men had clear roles in society. Men were the ones who worked and financially supported the family; middle class women supported the family by staying at the house, taking care of the kids, doing the laundry, etc. Women in the 19th century could not even dream about studying for a high degree or even having a job outside the house. It was a male-based society and because of this, the boom of feminist people began to rise. Chopin thus successfully expressed women’s feelings through her literary work, â€Å"The Story of an hour†. Bibliography Koloski, Bernard. Kate Chopin The Story of an Hour: When The Story of an Hour was written and published. KateChopin. org. Kate Chopin International Society, 1 Oct. 2011. katechopin. org/the-story-of-an-hour. shtml#characters. 14 Oct. 2011.

Explain potential hazards and the harm that will arise from each in a health and social care setting Essays

Explain potential hazards and the harm that will arise from each in a health and social care setting Essays Explain potential hazards and the harm that will arise from each in a health and social care setting Essay Explain potential hazards and the harm that will arise from each in a health and social care setting Essay Fellowship is a private childrens house centre based in the Newham borough and they provide care and accommodation for children from six months to five years old with working and studying family members. This organisation has been put forward to help families in the local community as they provide ten hours of care from Monday to Friday. Within this setting there are a number of health, security and safety hazards that can occur, such as: Security Fellowship has rules and regulations that need to be followed to ensure the safety of the children in their care is met. For example If a baby gate is left open and unsupervised it could lead to a child crawling out, which cause lead to the child physically hurting/harming themselves. All visitors, workers and parents buzz in at the front entrance and they are let in without any questions asked, as long they sign in they are allowed to access all areas of the centre. This could lead to individuals coming into who may cause harm to workers and other visitors. It is important for professionals to be aware of children’s parent to ensure the children go home with the right people and if they are getting picked up by anyone besides the parents the centre needs to be informed in advance to ensure security and safety to the children. The children centre will need to be informed if there is a restraining order against one of the parents to prevent any harm to the child. sign-rite.co.uk/content/images/cctv.jpg Safety Within the children centre a risk assessment needs to be carried out as there are different types of hazards that may occur. For example children usually go out to play after the rain has stopped, leaving the climbing frames, slides etc. wet and slippery which can potentially lead to children slipping off playground facilities causing harm to themselves. Because of this safeguarding will need to be promoted to prevent children from hurting, bruises, head bumps and fractures etc. During meal time there are usually food and drinks dropped on the floor/tables by the children which staff need to be aware of to ensure it is cleaned to prevent risks from happening to both the children and staff as they may slip on spilt drinks and food on the floor. There are four fire exists within the centre. The fire exist nearest to the main hall is blocked with delivery stocked boxes and other items. This may put children, workers and visitors in danger as the main hall is used regularly and it will be the fastest way out. Health Staff need to aware of the food policy which comes from the Food Safety Act, it also covers food hygiene to ensure all children’s individual medical status and their culture religions are met as it will give them a heads up on what the children can and cannot eat. If a child with an allergic reaction is given something they are allergic to, it can cause the child to become poorly depending on the intake amount and speed the child can get professional help. Children who are not attending the day centre because of illnesses such as chickenpox, head lice, measles and food poisoning or other illnesses/bugs will need to be recorded by staff in the incident and accident book and it needs to be reported to the manager as she will need to inform other parents so they are aware and they can get their children checked in advance.

3 Cases of Sentence-Composition Confusion

3 Cases of Sentence-Composition Confusion 3 Cases of Sentence-Composition Confusion 3 Cases of Sentence-Composition Confusion By Mark Nichol It’s not only quite possible but also quite common for what initially appears to be a well-written sentence to turn out to fail to express what the writer intended. Readers may be able to understand that intent, and may not even notice the error, but confusion is likely. Here are three sentences that don’t quite say what the writer thinks they say, followed by discussions and revisions. 1. Jones teamed up with another future Hall of Famer named John Smith. This sentence literally states that Jones’s name is actually John Smith; â€Å"another future Hall of Famer named John Smith† implies that the previously mentioned person shares that name. To eliminate this distraction, simply replace name with a comma: â€Å"Jones teamed up with another future Hall of Famer, John Smith. (Alternatively, change another to fellow and delete named: â€Å"Jones teamed up with fellow future Hall of Famer John Smith.†) 2. Gillian Anderson was offered half of David Duchovny’s salary for the return of The X-Files. Here, the take-away is that half of David Duchovny’s salary was taken away and offered to Gillian Anderson- obviously not the intended meaning, which is that Duchovny was paid twice as much as Anderson to return to the television series. The fact that Duchovny’s salary is mentioned only for comparative purposes should be emphasized: â€Å"Gillian Anderson was offered half of what David Duchovny was paid to return to The X-Files.† (Alternatively, write â€Å"Gillian Anderson was offered half as much as David Duchovny was paid to return to The X-Files.†) Note, too, the rewording in each case of the end of the sentence, which originally was written as if to suggest that she gave the series back in exchange for taking half of Duchovny’s salary, rather than that in exchange for reprising her role in a new edition of the series, she is earning half of what her male co-star is being paid. 3. I managed to pinpoint the location of his first housing development, but finding the first house he built was about as easy as locating men who worked on his construction crews. To compare one difficult task (finding the first house a housing developer built) with another (tracking down his contractors) by writing that one was as easy as the other could confuse readers. (As it is, only the counterpoint conjunction but provides a clue that the second and third objectives were a challenge to achieve.). For clarity, replace â€Å"as easy as† with â€Å"as difficult as†: â€Å"I managed to pinpoint the location of his first housing development, but finding the first house he built was about as difficult as locating men who worked on his construction crews.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Wether, Weather, WhetherThe Writing ProcessDrama vs. Melodrama

Moravians Migration into the Lehigh Valley, Pennslyvannia Term Paper

Moravians Migration into the Lehigh Valley, Pennslyvannia - Term Paper Example The earliest history of Bethlehem is connected to Bishop David Nitschamann who builds a church, which began the Moravian settlement (Levering 24). He bought a land where the people were settled, and this was the fundamental for the development of the Bethlehem. It is here that he builds the cabin, which became the first structure in Bethlehem. Originally, they were thirteen settlers who first settled at Bethlehem. The book â€Å"A History of Bethlehem†, by Joseph Mortimer Bishop explains of the migration of the Moravian to Bethlehem. It explains the cause of migration, and the settlement of the people in the new land (Township News 7). The article â€Å"city of Bethlehem† in 2008, also explains the challenges the people faced in the migration, reasons for migration. It also speaks of the people settlement in their new land. Mortimer the author of the book â€Å"A History of Bethlehem,† sees Nitschmann as being fundamental in the migration of Moravian to Bethlehem . Nitschmann belonged to the ancient Brethrens church. He was born in Moravia at Zauchtenthal. It is said that he suffered persecution because of his faith, and he had to free his native land. He fled Moravia in1724, and on 1732, he was one of first missionaries in St. Thomas from Moravian (Levering 28). It is said that he spent the rest of his life-spreading gospel, he is said to have contributed to the development of many settlement across the world before his death in 1771. The rest of the missionaries had a different upbringing before they came together in their missionary works and were among the founders of Bethlehem. The article on the City of Bethlehem, also mentions the role played by the first missionaries in the settlement of people in Bethlehem and the consequent growth of the city. The article however, does not explain in details the cause of the migration, but focuses on the settlement of the people in the new land. It focuses on the integration of the Moravian in thei r new surroundings. Both articles explain the reasons behind the naming of the city. The city can be said to have grown as a religion center. The city was named as Bethlehem as a way of glorifying God. The aim of the city was to be the center of missionary operation in the region. It had the same goals as the gospel itself, reclaiming the wilderness. The foundation stone for the second building was laid by Bishop Nitschmann. This was key to the establishment of the town as the religious center. The growth of town immediately the people settled in the region is another factor that the article emphasizes. The building was a two-story house was vital in the establishment of the town. It remained the house for the clergymen for many years. The church expanded tremendously, and by 1743, the congregation comprised of peoples who were in the settlement in the region (Levering 52). The congregation also received the name â€Å"fishers†, in reference to the bible where Andrew and pete r were called the fishers of men. Bethlehem grew to be the center of the economy. The Moravian had successfully introduced the city in their first settlement, and the city followed their beliefs. Many of the white settlers and other and the native Americas joined the church. The article s also explains of how the people arrived in the Jerusalem. The earliest people arrived in this place as missionaries, but the subsequent groups came at Bethlehem because of their own individual reasons.

Lord of the Flies Research Paper Example | Topics and Well Written Essays - 1000 words

Lord of the Flies - Research Paper Example The entire novel is portrayed symbolic in nature excluding the save in the last part where adult life become visible, distinguished and able, however in actuality ensnared in the similar evil as the symbolic life of the boys on the unknown island. Through the use of various symbols like, the image of pig’s head, conch, fire, Piggy’s spectacle, pig hunting, painted face and the plane collide promote allegoric features. Successive use of different symbols shows that how inner evil of the human being is revealed. The symbolic nature of William Golding’s novel Lord of the Flies facilitates its major theme as well its allegoric characteristics. Lord of the Flies encloses many symbols used by the author to develop and support the main theme. Symbols in this novel play a vital role and it strengthens the allegorical features of the novel. Eminent figures in literature made significant studies about the role of symbolism in Golding’s novel and those studies prove that Golding’s novel explores excellent use of symbols. Santwana Haldar rightly comments that; â€Å"The symbolic content of Lord of the Flies adds depth and meaning of the novel; otherwise it would be a mere story of adventure based on crude psychological process† (Haldar 138). ... The story is developed through various events that occurred in the life of some boys who came from civilized land. The name of the novel and the objects that provides is the most significant symbol. The image of pig’s head, the slaughtered animal’s head is highly graphic and frightening. Consequently, reader becomes aware of the evil, darkness and fear depicted in the Lord of the Flies. The conch is portrayed as another powerful symbol that reveals the presence of civilized authority, and democratic principles. The online article entitled Lord of the Flies Symbolism, Imagery & Allegory remarks; â€Å"They boys have imposed this â€Å"rule of the conch† on themselves, and thus the conch represents society’s rules, politics, and speech† (Shmoop University). Golding’s novel Reader can come across that the entire novel explores the savagery of human being which underlying each and every human. Eyeglasses of Piggy and Piggy himself make known the insight, wisdom and knowledge. Piggy become identified with a haunted pig, and consequently will be killed too. Here, the habit of pig hunting changes to man hunting. When Piggy dies, the failure or breakdown of society on the island is happened. Piggy’s death is a powerful symbol which discloses boy’s transformation from civilization to savagery. After his death, his companions identify his arms and legs wrenched like a pig’s after it has been killed (Bloom 13). The long hair of the boys and their symbolic mask with clay paint also symbolizes the dreadful transformation from a structured and well educated life to utter savagery. Modern man’s unknown fear about his material existence is revealed through the symbol of beast. Golding underlines the idea that never ending struggle is the curse of modern

A Streetcar Named Desire Themes Play Essay Example | Topics and Well Written Essays - 1000 words - 2

A Streetcar Named Desire Themes Play - Essay Example In fact, she has a feeling that their god background characterized by education, lavish life and foreign language acquisition contrast that of Stanley. He is uneducated, dirty, and she considers his companionship with her only sister inappropriate and unfortunate. Additionally, the desire for companionship by Blanche stems from solitude and excruciating thoughts of being the alone range in a hostile world (Page 417). In her quest to enhance her personal attraction and safety, she desperately finds herself seeking protection from the arms of strangers. Her struggle to seek companionship and love that she fondly misses after the tragic death of her husband, Blanche exposes herself to the world of men who would take advantage of her circumstances for self-gratification. Notably, in New Orleans, she finds her brother-in-law Stanley, who is cruel. According to her, there is no cure for harshness and the predatory nature of Stanley (Page 418). With this reality, she is determined to take Stella with her a means of getting a companionship and securing her from the husband that is ruthless and inhumane. Surprisingly, Stella appears happy and satisfied in her marriage, despite the conflicting background between her and the husband, she finds the compan ionship the best cure to life challenges irrespective of the circumstances. In addition, the director of the play demystifies the theme of loneliness using a susceptible woman, Blanche, who gets attracted to anyone she perceives to share similar or closer background. In addition, the director of the play portrays Blanche's companionship desires as the driving force that would see her leave the town to seek what she desires most-companionship. Desire is closely related to solitude, as life reality dawns, Blanche desires towards inner personal conflict and an outward desire for companionship. Loneliness causes her great pains and tribulation that tortures her soul through constantly reminding her of the death.  

Research Proposal Essay Example | Topics and Well Written Essays - 1500 words - 3

Research Proposal - Essay Example All the countries round the world are concerned about the carbon footprints and its effects. The developed countries have already taken various measures and adopted policies under the Kyoto Protocol. The other developing countries are taking steps towards reduction of greenhouse effect but none of them have accepted the international legal bindings to do so (Ackerstein, and Katherine, 2007; Ginsburg, and Bloom, 2004). This study would be focusing on green marketing, which would not only include the corporate strategies of the multinationals towards manufacturing and selling their products in an eco-friendly manner, but also analyze the other functions of the companies, which also depict their eco-friendly initiatives such as adoption of green accounting, and eco-friendly promotional strategies. Few well-known multinational companies would be chosen to discuss their green strategic framework within which environment friendly production, operation, promotion, supply chain, and even fin ancial practices would be comprehensively discussed. 1.2 Research Objectives The aim of this research study is to scrutinize the eco-friendly marketing strategies that are adopted by the multinational companies. The major objectives would be to recognize the green or eco-friendly strategic framework of few multinational companies, and evaluate the benefits that these companies enjoy for such an initiative. 1.3 Research Questions The research questions have been formulated in line with the aims and objectives of this research study. They are stated below: Q1: How does the multinational companies segment their target market on the basis of customers; preference for green marketing or products? Q2: What prerequisites are considered for selecting green marketing strategies in these companies? Q3: How does the marketing mix change when the company chooses to shift towards green marketing? Q4: What benefits or advantages companies enjoys after adopting eco-friendly strategies? Q5: How doe s green accounting benefit multinational companies? Chapter II: LITERATURE REVIEW Literature review assist in evaluation of scientific theories and literature that has been identified through research. These are information available through existing database on green marketing and related strategies adopted by the companies in the past and also during the present business environment. These information or data in turn also assist in laying foundation for further research studies. Ginsberg and Bloom (2004), stated in order to proceed with conducting a research on the stated research question, firstly, a rich understanding on green marketing and the preferences of the customers for it, has to be gained. Various research studies show that in order to identify the target market in this case, there is requirement for customers’ tendency towards green marketing (Fuller, 1999; Coddington, 1993). There is no fixed green marketing strategy on the basis of which all the companies desi gn their strategic framework. It depends on the aims, objectives, mission, and vision of the company (Polonsky and Charter, 1999). The consumption of energy and change in climate are closely related. Multinationals

Analysis a passage Essay Example | Topics and Well Written Essays - 250 words - 2

Analysis a passage - Essay Example ther support his claim, the author asserts that it is the presence of material gain that largely influences the association of people in the production endeavor. Their activities are geared towards an acceptable exchange that sustains livelihood. The only thing that keeps on changing is the forms of association exhibited by men. The reasons presented by the writer take into consideration the reality of the world and people in it. They address the real situation which depicts humans exhibiting the addressed behavior. Cooperation for acquisition of some benefits that are shared on agreed terms is a common thing. Therefore, what the author puts forward is trustworthy and realistic evidence. When men want to fulfill their needs and acquire something, they show cooperation with one another. That is not refuted. This passage explains to the people in the world how their relationships are structured. It helps them understand and evaluate their relationships for the sake of their gains. This is in accordance with the principle of genuineness in their associations. This implies that while engaging in the production of life, utmost honesty is

Research Proposal Essay Example | Topics and Well Written Essays - 1500 words - 3

Research Proposal - Essay Example All the countries round the world are concerned about the carbon footprints and its effects. The developed countries have already taken various measures and adopted policies under the Kyoto Protocol. The other developing countries are taking steps towards reduction of greenhouse effect but none of them have accepted the international legal bindings to do so (Ackerstein, and Katherine, 2007; Ginsburg, and Bloom, 2004). This study would be focusing on green marketing, which would not only include the corporate strategies of the multinationals towards manufacturing and selling their products in an eco-friendly manner, but also analyze the other functions of the companies, which also depict their eco-friendly initiatives such as adoption of green accounting, and eco-friendly promotional strategies. Few well-known multinational companies would be chosen to discuss their green strategic framework within which environment friendly production, operation, promotion, supply chain, and even fin ancial practices would be comprehensively discussed. 1.2 Research Objectives The aim of this research study is to scrutinize the eco-friendly marketing strategies that are adopted by the multinational companies. The major objectives would be to recognize the green or eco-friendly strategic framework of few multinational companies, and evaluate the benefits that these companies enjoy for such an initiative. 1.3 Research Questions The research questions have been formulated in line with the aims and objectives of this research study. They are stated below: Q1: How does the multinational companies segment their target market on the basis of customers; preference for green marketing or products? Q2: What prerequisites are considered for selecting green marketing strategies in these companies? Q3: How does the marketing mix change when the company chooses to shift towards green marketing? Q4: What benefits or advantages companies enjoys after adopting eco-friendly strategies? Q5: How doe s green accounting benefit multinational companies? Chapter II: LITERATURE REVIEW Literature review assist in evaluation of scientific theories and literature that has been identified through research. These are information available through existing database on green marketing and related strategies adopted by the companies in the past and also during the present business environment. These information or data in turn also assist in laying foundation for further research studies. Ginsberg and Bloom (2004), stated in order to proceed with conducting a research on the stated research question, firstly, a rich understanding on green marketing and the preferences of the customers for it, has to be gained. Various research studies show that in order to identify the target market in this case, there is requirement for customers’ tendency towards green marketing (Fuller, 1999; Coddington, 1993). There is no fixed green marketing strategy on the basis of which all the companies desi gn their strategic framework. It depends on the aims, objectives, mission, and vision of the company (Polonsky and Charter, 1999). The consumption of energy and change in climate are closely related. Multinationals

English Essay Example | Topics and Well Written Essays - 1000 words - 2

English - Essay Example Manalansan IV. He is an Anthropologist specializing in Asian American Studies, Latin American, and Caribbean studies, at the University of Illinois. He is also an author, who has written on topics such as gender, and food. One of his works on food is the â€Å"Prairescapes: Mapping food, loss, and longing.† In this article, Manalansan also depicts food as playing different roles from that of human survival. In this paper, I will use these two works to enforce food as a powerful social tool, with special social functions. Many people overlook the other functions of food due to lack of knowledge. Charles Johnson’s â€Å"Dr. King’s Refrigerator,† is a fictional story of one Martin Luther King, Jr. He is busy looking for a theme for his Sunday sermon when he suddenly feels hungry and heads to his refrigerator for a snack. He finds food that prepared by his wife for her visitors the next morning. Seeing a variety of food, King suddenly starts making all sorts o f connections with this food. The foods are from different world regions, and he is fascinated at how this food connected him to these world regions. The connection he feels is a pure interaction of Buddhism in the ideals of the Baptists. Charles Johnson writes, â€Å"Then he slowly put the apple down, feeling not so much hunger now as a profound indebtedness and thanksgiving- to everyone and everything in Creation† (Johnson 3). This also portrays Charles Johnson’s writing style as unique. He leaves the readers with pictures in the mind. The quote also brings out the fusion of religions, in this case, Buddhism and Baptist. The appreciation of nature and the belief that nature indirectly joins humans is a Buddhism notion that is felt by a Baptist preacher. Charles John has widely employed symbolism to point out the other roles that food plays, He uses food to symbolize the cultures and the people from where they were grown. Johnson writes, â€Å"All of human culture, h istory, and civilization laid unscrolled at his feet, and he had only to step into his kitchen to discover it. He looked around the disheveled room, and he saw in each succulent fruit, each slice of bread, and each grain of rice a fragile, inescapable network of mutuality in which all earthly creatures were codependent, integrated, and tied in a single garment of destiny† (Johnson 3). Here, Johnson tries to emphasize that people should adopt a new way of perceiving at nature as human beings connect through nature. One does not have to be physically present in France in order to experience their culture. We can experience other people’s cultures, innovations, and civilization, by simply owning their products and eating their food. This shows that human beings are closer to each other than they think. Johnson’s work has allowed for philosophy and literature to integrate. His passages are philosophical as well as epistemological. He makes readers curious and to wond er what the story drives to. He infuses his philosophical ideas in the well-developed characters. He incorporates reality with fantasy, under the guidance of philosophy. For instance, he argues,â€Å"When we get up in the morning, we go into the bathroom where we reach for a sponge provided for us by a Pacific Islander. We reach for soap created by a Frenchman. The towel is provided by a Turk. Before we leave for our jobs, we are beholden to more than half the world†

Kodak Strategy Essay Example for Free

Kodak Strategy Essay The first Kodak camera led to the creation of their first slogan: â€Å"You press the button – we do the rest†. He named the brand of camera Kodak because it was short, it would not be mispronounced, and the name was unique in the business. (Gartrell, n. d. ) By the late 19th century and early 1900’s, advertising played a major role in Kodak’s marketing and promotion strategy. As a result, Kodak became a household word. Today, the Kodak name has become entrenched in home town America. It is known for being very American since its photo spots can be seen at iconic patriotic hot spots like Disneyland. In addition â€Å"Kodak Moments† help make it a household name for photography and imaging. (Wikinvest, 2007) Kodak has always dominated the â€Å"holy trinity of film†; film, paper and chemicals. (Upbin, 2000, para #8) Kodak’s big concern is to remain competitive in the market place. The Eastman Kodak company had to take on some strong competition, such as Polaroid, who is famous for instant photography. Kodak began to sell their version of the instant camera in June 1976 to expand its market. The camera was called the Pronto which spit out a picture card which formed into a picture before the photographers eyes. The idea was successful and although Kodak’s ten picture pack of film was more expensive than Polaroid’s, several Japanese companies made cameras that used the new Kodak Film. (Time Magazine, 1976) Soon after, the disposable camera became popular. According to statistics, U. S. sales of disposable cameras grew 30% a year. Kodak sells more than anyone else, allowing Kodak to have sufficient cash flow to invest in a digital future. In the mid 1990’s Kodak’s innovators began to dabble with digital photography. In fact, they invented the first digital camera and realized that digital technology would transform their business. By the year 2000, Kodak had sunk more than $5 billion into digital investments during the 1990s, but received only $20 million in digital earnings in 1999 to show for it. Daniel Carp, the latest Chief Executive at Eastman Kodak stated that â€Å"digital can generate half of revenue and quarter of profits by 2005†. (Upbin, 2000, para. #3) So why wasn’t Kodak getting a return on their investment? One of the main issues that plagued the Eastman Kodak Company was not their innovation, but their timing in their marketing strategy and their assessment of the adaptability of its consumers. Kodak missed out on several holiday seasons where digital camera growth was high and failed to get a leg up on the competition back in 1996. The company was unable to â€Å"wean itself† from traditional film business. They have three major customer bases. The first is the Photofinishing Group which makes up almost 1/3 of sales. This group is made up of Kodak’s traditional film products and services that the average customer uses, plus products used by the film industry to reproduce and distribute motion pictures. The second group, not formed until 2003, is the Graphic Communications Group (GCG). It’s Kodak’s largest division which includes document imaging and digital printing services for businesses. The third group relates to healthcare services and is called the Health Group. This group specializes in healthcare imaging products such as x-ray devices and specialized films. To catch up to their competition, Kodak created a fourth group, the Consumer Digital Group, to change their main product line from traditional film to digital products. They turned their focus to digital cameras and printers, photo kiosks (like at CVS and Wal-Mart) and online photo sharing. Wikinvest, 2007) The problem was they did not react to the market until almost 2 years after their fierce competitors, such as Hewlett Packard, Canon, and Sony began to overtake the business. The irony is that although Kodak created many digital products that were ahead of their time, such as the Photo CD and high-end digital cameras, Kodak continued to focus their marketing strategy on the investor rat her than the customer. It is unfortunate because many of the digital imaging products that Kodak introduced, and that we still use today, did not get the commitment they deserved from their creators. Because of their own corporate reluctance to replace their main base of income (traditional film), many investors questioned whether it was too late for Kodak to join the digital age. (Nikondigital. org, 2007, para. #2) Timing was not the only problem. Kodak had digital competition from the evolution of the internet, the Sony Corporation, Hewlett Packard, and Canon, to name a few. Despite the invention of the digital camera, Kodak fell behind in efficiency profit margins and sheer sales. The company failed to market other media devices leaving Hewlett Packard and Lexmark to dominate the printer industry. Kodak is now trying to catch up in that area. Kodak needed to make several adjustments in their marketing strategy, develop their product line, promote their product, rethink their distribution efforts and develop a pricing strategy to steal market shares from industry leaders. With a new management philosophy and marketing strategy, Kodak realized the need to adjust its consumables. Most of Kodak’s traditional photography was based on their services, their paper and ink. With the addition of digital imagery, that had to change. Chemicals, to produce the photos were no longer needed for digital photography. How could Kodak compensate for the changing technology? Putting their innovators to the test, Kodak came up with the EasyShare family of cameras. It became one of Kodak’s biggest successes. Even today, it is still the â€Å"simplest way to get started in digital† photography. (Nikondigital. org, 2007, para. #7) Kodak developed this type of camera by studying how camera users take and print pictures and how it fits into their daily lives. Their research paid off. Kodak focused on low-priced, easy-to-use cameras that would appeal to women, who take the majority of snapshots. In 2004 the competition with Sony, the largest digital camera maker, paid off with a rise from a 5% market share in 2000 to a 19% share in 2004. (Hansell, 2004) In addition to the EasyShare system, category expansion has increased Kodak’s consumer base. One of the ways they accomplished this is by developing effective partnerships. To compete with some of the industry leaders, Kodak developed the â€Å"Kodak Gallery† an online photo sharing site which allows consumers to upload their photos and share them with friends and family. This competes with sites like Shutterfly and Photobucket. It recently partnered with Martha Stewart, Apple, Microsoft, and Amazon. com. (Wikinvest, 2007) Kodak has also planned investment in Lucky Film, Co. Ltd which will strengthen its position in Asia, and has increased its interest in medical markets. They have acquired PracticeWorks, a leader in digital dental imaging, and have improved their economic performance with Kodak Directview PACS System 5 for radiologists. (Eastman Kodak Company, 2004) To promote their products, Kodak has used the traditional advertising as well as some creative promotion techniques. Kodak wants to develop the customers of traditional cameras into future consumers of digital products. One of the ways they are doing this is donating 5,000 traditional cameras to those provinces in China that are not familiar with photography. As China’s rural areas become more economically independent, Kodak hopes to capture the market. This allows Kodak to continue its traditional (bread and butter) line of products to third world nations while focusing the digital sales to the United States, Canada and some European countries. (China Daily, 2004) One way to focus those sales in the U. S. is Kodak’s distribution to direct marketers who want to customize their flyers or retail changes that need variable posters. Digital technology makes it possible to economically print custom copies of anything and at almost any volume. They want to â€Å"elevate print and other visual communications for creativity and commerce†. (Sherburne, 2007, para. #3) Kodak is introducing the MarketMover Network, designed to focus on small business in a similar fashion that the Kodak Creative Network does, where the consumers create the photo books, calendars and flyers. Finally, Kodak’s pricing strategies had to be dramatic. One of the best things we hear about Kodak is the â€Å"quality of their service†. The problem is the competition is rapidly meeting Kodak’s quality standards. In 2007, Kodak developed KOS, the Kodak Operating System to streamline the production system and incorporate that into all aspects of Kodak’s operations. It changed their management philosophy. This had some effect on not only their marketing strategies, but their pricing strategies. In the past, companies were willing to sacrifice profits on the â€Å"durable† portion of their product – the printer, to make money on the â€Å"consumable† portion – printer cartridges. In February of that year, Kodak announced a new pricing strategy. It was a long term competitive dynamic disruption strategy. The strategy was aimed at reducing the cost of printing photos for the average consumer. Consumers will have to change their behavior to focus on printing costs instead of hardware costs. (Neff, 2007) In addition, the new printers will not have as many features as Hewlett-Packard printers currently have. This could corner an aging market that has not wanted to purchase â€Å"fancy† printers due to the challenge of technology. However, there is a growing share of private label recycled ink cartridges. Kodak will need to maintain their focus not only on the pricing of their ink cartridges, but they should reinforce the â€Å"quality† aspect of their product. During the past two decades, the Eastman Kodak has struggled with the advent of digital photography. What sets Kodak apart? Kodak is not a computer company, nor is Kodak a company which dabbles in several industries. They are focused on print products and photography.

ABC Corp Business Process and Strategy

ABC Corp Business Process and Strategy ABC Corp is million dollar company which deals in data collection and analytics. The company has grown in last two years and is expected to grow rapidly in next 18 months. The company most important assets is information and is important function for the organization and it has to be dealt with very carefully and negotiated in the authority protocols, which furthermore, should be in accordance with the latest outlays and regulations that are laid by the authorities and well established codes of conduct and dealing with information. The aim of the paper is to research the current state of organization in terms of its business processes, IT alignment, personnel and outsourcing activities. The aforementioned organization also deals with the information basics and the dealings of various outlays of structured information and collects records for further development. The company deals in collecting and analyzing web data with the use of various web analytics tools. The a while ago expressed companionship furthermore deals with the information basics and the dealings of diverse costs of sorted out information and accumulates records for further change. The association has been working together of social affair data which is in a way amazingly helpful for the further progression of the operational structure data and securities. For the past 2 years the company has been in business of collecting data which is in a way very useful for the further development of the operational system data and securities. The data is collected to practice current trends, insecurities, business information for their clients. The company has seen a tremendous growth in business in past two years and is expected to grow by 60% in next 18 months. The company is using some information systems that help them in deadline with day to day business needs. Traditional as well as latest methods has been implemented and adopted in order for the data collection to be up to the mark with the synchronized and differential development techniques, which is best done with the help of web analytics. The company needs to upgrade its IT infrastructure and physical infrastructure. The company is looking forward for an information system that will handle increased business needs of the organization. The whole business process of the company revolves around the collection and development t of data, and the process is very intricate in nature, which has a minimal margin of errors and the processing of data can only be done in a proper and fool proof manner, if the integrated units of the system are working in a perfect sync and each and every element is giving out the best in efficiency. The company develops web analytics which is a tricky situation as far as the developmental techniques and implementation of all such techniques is concerned. Web analytics take into account several trends and curves as well as findings of the website development business, and the whole set of this data is very important for the very existence of such a business and it should be provided at each end of the elemental node. Information flow is carried out by using a perfect systematic adjustment between machines and personnel. Acknowledged and moreover latest frameworks must be executed and gained set up for the data get-together to be reliant upon the engraving with the synchronized and differential headway systems, which is best done with the support of web examination. Data sorting out and data progression is a system which is fast expecting control over whatever feasible industry, out and significant and orderly the restriction is stretching because of the passageway and vicinity of a couple of contenders and the exact vicinity of the developmental fundamentals, which are broad in nature, and all the new competitors are speedy setting aside a few minutes with the latest examples. The company as is a data collection and analytics company have lot of outsource and offshore in order to have skilled pool of resources and save cost. The company is currently outsourcing all legal activities to an outside law firm which handles the entire contract that they have to maintain with their clients. This also includes description of regulations for maintaining data privacy of the clients and information collected over web. Other than this, the development work is offshore as nowadays, it is a very well-known fact that the majority of personnel who are coming up and excelling in the field of Information Technology are from Asian countries, such as China, India, Pakistan Bangladesh, Philippines and Indonesia, who have a great amount of competition in the market by offering IT related services at the bare minimum costs, which has benefitted IT and related businesses all over the world and this trend has propelled outburst in the global outsourcing scenario, wherein big western corporations are now looking east for gaining benefits of the low cost services and the same trend is followed by the above mentioned organization. The company is going on same footsteps and have all its information systems developed from companies that belong to these countries. The company looks ahead to offshore further IT work. The company possesses strong personnel who are dedicated for providing and handling services and issues related to information system in the company. The company personnel list is provided below CIO (Chief Information Officer): CIO is responsible for formulating strategic goals of the company and defines a plan for aligning the strategic goals with information technology in the company. DBA (Database administrator): The database administrator manage database employed in the company. He is an experienced database developer in MYSql and core responsibilities include Database development, management, maintaining security, monitoring, and optimization are responsibilities of DBA. Project Manager: The project manager is responsible for managing the IT projects. HE is the person who heads all in-house projects and deals with projects heads of the companies to whom the projects are outsourced. HRM (Human resources manager): HRM is responsible for maintaining the human resource of the company as well as Information technology. Chief finance officer: Chief finance officer is responsible for all budgeting and financial planning for IT projects. Software Engineers: The Company employs five software engineers for handling in-house development activities. Data is a critical capacity for any association and it must be managed painstakingly and arranged in the power conventions, which besides, ought to be as per the most recent expenses and regulations that are laid by the powers and settled sets of principles and managing data. (Shokrey, N., 2011). The previously stated association additionally manages the data rudiments and the dealings of different expenses of organized data and gathers records for further improvement. The organization has been doing business of gathering information which is in a manner extremely handy for the further advancement of the operational framework information and securities. Specifically, data is collected for their client that further helps them in making various decisions based upon analysis. For the purpose, company is collecting following type of information by using web analytics and other tools. Visitors information: The visitors coming on any website are tracked with the information about their IP addresses, visiting time and other details Number of hits: Some of clients needs to track the hits they received from their clients are also observed. Tracking repeat visitors: Tracking repeat visitors by storing the details on how many times a visitor visits etc. Customer feedback: Customer feedback is also taken as a part of the company of client that will help them in improving their services. Customer behavior: There are number of clients who are interested in knowing behaviors of the customer for setting target markets, product niche etc. Details about web pages: Details about page including page response time, frequency, site overlay etc are some other types. The company is currently using web analytics tools and some information system to process data collected through web analytics tools. The company is using different web analytics tools and data processing information system for storing, processing, retrieving and analyzing information. The information systems used by the company are listed below Decision support system: The system helps the management to take decisions based upon the input provided from various web analytics tools. The system works on MySql database and is developed in PHP. The system is based on graphical user interface where users are provided with drag and drop facility to facilitate ease of operation. The company uses proper authentication mechanism for ensuring security. Client server architecture is used where are clients are authenticated and can only access the information by login to system. Management information system: The system helps the company in managing the different resources and information in a right and balanced way. Same configuration as that for DSS is used for MIS. Security maintenance Security is maintained though proper authentication mechanism. All authenticated users are given login ID and passwords through which they can access companys database. The company also employs biometrics for authenticating server area. Physical security has also been employs at main gates. Following configuration is used for both the systems Hardware requirements Memory requirements are RAM, a minimum of 64 MB A minimum of PIII Supported Motherboard + 568 MHZ Pentium Processor is required. Hard Disk, a minimum of 40 GB SATA. Any Normal keyboard and mouse. A 1024*768, true type color- 32 Bit Display is required. Software requirements: Windows XP Professional or updated versions are required as operating system. PHP editor (notepad ++) for frontend. Installation requirements Xampp 1.6 software, which is included server info given below + Apache 2.2.3 + Zend Optimizer 3.0.2 + SQLite 2.8.15 + phpMyAdmin 2.9.1.1 Â  + MySQL Â  5.0.27 + Open SSLÂÂ   0.9.8d + FileZilla FTP Server 0.9.20 References Shokrey, N. (2011). ANALYZING THE IMPACT OF VISITORS ON PAGE VIEWS WITH GOOGLE ANALYTICS. International Journal of Web Semantic Technology, 2(1), 14-32. Retrieved from http://arxiv.org/ftp/arxiv/papers/1102/1102.0735.pdf Farney, T. (2013). Web Analytics Strategies for Information Professionals: A LITA Guide. Journal of Library Innovation, 4(2), 149-150. Loftus, W. (2012). Demonstrating Success: Web Analytics and Continuous Improvement. Journal of Web Librarianship, 6(1), 45-55. Retrieved from http://www.tandfonline.com/doi/abs/10.1080/19322909.2012.651416#.U1FlrlWSy8Y Elias, (2011). Learning Analytics: The Definitions, the Processes, and the Potential. Referred from http://learninganalytics.net/LearningAnalyticsDefinitionsProcessesPotential.pdf

Dark Energy: The Mystery of This Millennium :: Biology Essays Research Papers

Dark Energy: The Mystery of This Millennium Billions of years ago, the universe was nothing but an infinitesimally small particle. Then, in less time than the blink of an eye, the universe expanded and increased in size by a factor of 1050. Expansion eventually began to slow down, allowing galaxies, star clusters, and so on, to form. Theoretically, expansion should still be slowing down; but to the contrary, expansion is in fact accelerating (10). Some scientists theorize that an unknown force, called Dark Energy, may be the cause of this accelerated expansion, while others disagree. For some time, exploding stars, or supernovas, were used as a "cosmic measuring stick" (4). That is, scientists used these supernovas to calculate the age of the universe. In 1998, two groups of astronomers surveyed supernovas in very distant galaxies. These supernovas were much dimmer than expected to be, and calculations proved that the stars were over ten billion light years away, much farther away than they should be had the universe been expanding at a slowing rate, or even a constant rate, as previously theorized (5). This discovery proved that the cosmos are not expanding at a slowing or a constant rate, but instead they are expanding at an accelerated rate (4). Since this discovery, scientists have been trying to uncover what it is that accounts for this accelerated expansion. Scientists have calculated the density of the cosmos, and they have also calculated the total mass of all visible galaxies. However, the galaxies make up less than one-third of the density needed to satisfy the current calculations of the early universe (2). Simple logic tells us that there must be something else in the universe, with some kind of mass, which accounts for over two-thirds of the density of the cosmos. The new theory incorporates a different force called Dark Energy. At first, scientists did not know how Dark Energy works or what it is physically made up of. Some proposed ideas of Dark Energy are: a cosmic field associated with inflation, a low-energy field called "quintessence," and the cosmological constant, or a negative pressure, as suggested by Albert Einstein (7). In July of 2003, scientists confirmed that Dark Energy exists, but they still cannot truly explain it (6). They do know that Dark Energy is different from every other kind of energy found. Some say it is a negative gravity (1), while others say that it does not necessarily act opposite to gravity, but, instead, it acts more like a negative pressure (5).

What Impact did Social and Economic change have upon Germany, 1870 – 1914?

The unification of Germany in 1871 acted as a catalyst for industry that enabled a period of rapid growth and change. This growth in industry changed Germany forever socially and economically and it was this change that was to make Germany a great nation, even rivalling Britain itself by 1890. As soon as the Reich was established in 1871, the German economy took off. Germany possessed huge mineral wealth and this was manipulated to build an incredibly strong economy. Germany possessed areas such as Alsace-Lorraine that contained Europe's largest source of iron ore that was essential to its growing steel industries. In fact Germany was totally independent due to the abundance of all resources that were necessary for an industry at the time. Germany was developing industrially at an incredibly rapid rate and this is shown through its outputs (fig. 1). However it was not until later that Germany began to found colonies that showed exactly how powerful it had become. Another resource Germany possessed was manpower and plenty of it (fig. 2). In 1870 Germany's total population was around forty one million, already nine million more than Britain. This total however increased yet further and by 1890 Germany had an even larger population of forty nine million. This huge population provided an incredibly large labour force that could be drawn from as industry continued to grow. The industrialists themselves became very wealthy as industrialisation took hold of Germany. Labour was cheap and so were the raw materials lending to ever increasing profits that rivalled the wealth of the Junkers. Unlike the Junkers however the industrialists did not have any political power and this was what caused future problems. In 1875 there were eight German cartels however as the industrial expansion began to slow and times became ever harder the numbers began to increase. In 1885 Germany boasted ninety such cartels and two hundred and ten just five years later! These cartels began to exercise enormous influence over the development of the Reich and they began to make demands for things such as protective tariffs and later for naval and colonial development. This is where the industrialists began to taste power and the cartels enabled politically minded individuals a chance to have an influence over Germany's ruling and development however minor. This was all the power someone from the middle class could possess due to Germany's static class system. Germany was a conservative state and so naturally change was frowned upon. What remained of Germany's past during the industrialisation was that of the Junkers political monopoly. Bismarck himself was a Junker and one of his main political aims was to maintain the superiority of this upper class. The Junkers also continued to obtain great wealth due to their hold over agriculture. Without the food stuffs that the Junkers provided, Germany would not have been able to grow in the manner that it had. As well as industrialisation, urbanisation was taking place at the same time as Germany's population was moving from rural areas to cities in search of employment. These people that came in search of work became known as the working class, an entirely new level of German society. It was the industrialists however who actively attempted to draw people from the countryside into the cities. Drawing such large numbers into the cities however created problems such as over crowding which in turn created even more problems such as chronic disease epidemics. As more and more people were drawn to the cities the working class itself grew and as it grew so did it's political influence. People within the class began to think of ways to improve their lives and began asking for better conditions such as better accommodation and wages. If managed badly the working class could easily revolt and cause untold problems for the government so the authorities began to pay ever more attention to the growing voice of the working class. Both regional and religious differences were perpetuated within the new German State meaning Germany at this time was not totally unified. Each region had its differences. These differences were normally minor in nature however some were greater than others were such as language or religion. The southern areas of Germany were Catholic and the Protestant members refused to totally collaborate with them. This led to political and social arguments that could not easily be resolved. The authorities had to watch how tensions rose and fell between both sides so as to avert any possible serious problems that may have arisen. At this time industrialists began to make demands for expansion within the navy and the founding of colonies. This would create even more trade because of a captive market that only German industry would be involved in. By obtaining naval contracts and supplying the colonies themselves a company could make a lot of profit. However at this time, countries such as Britain and France had taken all the colonies of worth. The only way Germany would gain such useful assets would be to take them by force from their custodians. This action could easily lead to war however and so called for a more aggressive foreign policy that in the future would contribute to Germany's involvement in world war one. In conclusion the social and economic changes had a massive effect on Germany. Germany began to change into a whole new place and towards the end of the period it also began to develop it's own identity. Although some problems arose none were too serious as to stop Germany becoming a great nation. The leadership Bismarck supplied enabled Germany to pass through troubled times with ease and differences began to become less of an issue as time went on. However it is ironic that while Bismarck suspected Catholics and Socialists of trying to destroy Germany, it was to be the demands of the industrialists and financiers that led to the downfall of his conservative system.